Investment Strategy

Top Business Leaders Focus On Branding

Watch Raoul Davis on Money Talks with with Ziad Abdelnour, founder, and chairman of the Financial Policy Council, talk about how business leaders control a company’s branding before they are “branded” by others or other companies.

Raoul Davis is CEO of Ascendant Group Branding (, an award-winning CEO branding firm. Davis is a Forbes contributor and author of the book Firestarters: How Innovators, Initiators and Instigators Can Inspire You to Ignite Your Own Life. 

He speaks regularly for Joseph Business School and has given talks for leading organizations such as UPENN, Young Entrepreneur Council, as well as various universities and Chambers of Commerce across the country. Read more about Davis here.

Check out the website here for the Financial Policy Council.

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